Hong Kong-based company Natural Beauty are enjoying soaring sales from their global retail stores. Avery Dennison’s consultants contributed to their success with a total brand make-over.
With 2,000 stores operating worldwide, Natural Beauty have mapped out a strong growth path, with 3,000 new stores planned by 2012. To achieve this growth, they knew they needed to refresh their brand. Natural Beauty also needed quality promotional signage for their global retail chain, having experienced poor image quality and fading when using locally sourced materials.
Avery Dennison’s consultants advise on brand image
That’s when they received expert advice from Avery Dennison’s consultants on brand image, material selection and point-of-sale displays. Following a close consultation process, Natural Beauty launched a concept store, and the results have been impressive. All-new back-lit signage, wall graphics and window graphics have helped Natural Beauty double their sales in their rebranded stores.
As part of the Avery Dennison total solution service, Avery Graphics also established a nationwide converter network with the skills and experience to deliver a quality branding service wherever Natural Beauty is planning to open a store.
With the refreshed brand, quality materials, and a supporting converter network, Natural Beauty is ready and raring to expand in the important mainland China market.
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