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Avery Dennison Graphics Division Europe describes its latest new product release as ‘the most exciting development in quality materials for digital print in recent years.’ The new product – Avery MPI 1900 – is a versatile, conformable, durable self-adhesive film specially designed for digital print. It is, say Avery Dennison, positioned to be the product in the Avery Multi Purpose Inkjet range that will become the standard choice for short-to-medium life, high-quality outdoor graphics. It can be printed wide-and super-wide-format inkjet with solvent or eco-solvent inks, and delivers an extensive colour gamut at high print speeds.

Bryan Westgeest, Product Manager, Digital Printing, for Avery Dennison Graphics Division Europe, comments: ‘We are market leaders in substrates for digital print – and Avery MPI 1900 is, simply, the distillation of all our expertise and experience’. Avery MPI 1900 has a gloss white cast 50 micron facefilm, which makes it suitable for many demanding applications, such as vehicle wraps, graphics over compound curves, and vehicle graphics over corrugations. Says Bryan Westgeest: ‘The film gives optimal print results, with an excellent colour gamut. Even red – the most difficult colour for inkjet – prints brilliantly, even at high speeds!’ Trouble-free printer processing is facilitated by the provision of ready-to-use ICC profiles for the printer setting, and handling characteristics are what would be expected of a quality cast film product.

Avery MPI 1900’s adhesive’s prime feature is its complete positionability until it is squeegeed down on to the substrate, when it becomes permanent. Full opacity of the applied graphic – even when used for overposting old graphics -- is assisted by the grey pigment in the adhesive.

‘The cast vinyl facefilm in combination with the two-sides-PE-coated liner guarantees excellent dimensional stability and a first-class finish to any graphic, on any substrate’, says Bryan Westgeest, ‘and the four year service life of the film when used with our Avery DOL 1000 overlaminating film or liquid varnish makes it the ideal choice for applications like all-over vehicle wraps and other vehicle graphics, as well as outdoor signage. Avery MPI 1900 is the choice that offers the price/performance ratio a professional digital printer needs to keep his customers happy – AND keep the competitive advantage’.