Press releases

Avery Graphics™ has created a new Colour Selector Web Tool to meet the growing need for digital availability of our colours. As from September, the web tool will show over 700 colours, available in the various product series.

Until now, the only way customers could view the full range of colours in our various product series was to order colour cards or the Avery Graphics™ Film and Colour Selector. To meet the growing market demand for digital availability of the colours, Avery Graphics™ has developed a web-based toolkit. The new Colour Selector Web Tool will be available from September.

The web tool provides a quick overview of the 707 colours available in the different series, including 60 special colours and textured films. For instance, the product info page for the Avery® 900 Super Cast product series shows all of its 83 colours on a background. Simply clicking a colour displays it in the foreground.

Due to individual screen settings, the swatches of the Colour Selector Web Tool may differ from the actual product. Consequently, the colours displayed on the web cannot be used as an actual reference. For an actual colour reference, customers can order the paper-based colour cards or Avery Graphics™ Film & Colour Selector.

Click here for an example of the new Colour Selector Web Tool.