Press releases

Following a public tender to modernise approx. 2,500 cars of the Polish police, Avery Dennison’s films were selected for wrapping the vehicles. The main reasons for choosing Avery Dennison’s metalized prismatic films were their high durability and reflectivity.

In 2008, the Polish police decided to bring its fleet of some 2,500 passenger cars in line with modern standards and EU vehicle marking regulations. A public tender was published, which was won by Kia Motors Polska. Kia hired Arteo design & production, a company with more than 10 years of car wrapping experience, to perform the vehicle wrapping using Avery Dennison’s films.

The only films that met all requirements in terms of colours, durability and high reflectivity were Avery Dennison’s reflective, metalized prismatic films from the Avery Dennison® 911 Emergency Vehicle Prismatic Film range. Blue and white reflective films were used for the side and rear elements of the cars, while the car bonnets were wrapped with the blue Avery® 800 Premium Cast. The entire project involved approx. 20,000 m2 of film.

The vehicle wrapping operation is the largest project undertaken on commission from uniformed services in Europe. The first batch of 1,200 vehicles had to be completed in less than four weeks from the contract’s starting date. Thanks to sufficient employees and the ease of use of Avery Dennison’s films, Arteo could meet this stringent deadline. The remainder of the project will be finished in June 2009.

Click here for more information on Avery® 800 Premium Cast.