Hazerswoude, The Netherlands -- A new element of ‘cool’ for vehicle wraps has been added to the Avery Supreme Wrapping Film range from Avery Dennison: limited edition colours and finishes.
The time-limited colours reflect the fact that vehicle wrapping – particularly where ‘personalised’ car wraps are concerned – is very much a fashion market. The 14 new limited edition colours are a real reflection of the current colour palette.
Matt is cool
A matt finish is a popular choice for cars today, and Avery Supreme Wrapping Film now comes in chic matt orange and beige. ‘And at the other end of the scale,’ says Avery Dennison Graphics and Reflective Solutions Product Manager Rachel Oakley, ‘coloured metallics are very much a current fashion feature. We’ve added a number of choices here – again featuring a matt finish for added sophistication. There’s matt pink, cherry pink, copper, green, silver, anthracite, and grey to choose from. There’s also a brushed chrome finish and, finally, ambulance yellow for real conspicuity!’
Adding a new dimension
The new Avery Supreme Wrapping Film limited editions colours join the standard range of 33 colourways in ultra-conformable cast vinyl films featuring Avery Easy Apply RS™ adhesive technology for fast, bubble-free application. Long-term removability is also a feature of the products – which, says Rachel Oakley, ‘can be an important factor in the fashion car wrap market’.
‘Additionally’, says Rachel, ‘we continue to offer custom colour matching on these premium products for low minimum order quantities, so unique wrap personalisation is also possible, for single cars or for corporate vehicle fleets.’
Full details and special sample swatches of the new Avery Supreme Wrapping Film limited editions colours are available via the website, www.perfectwrap.eu, or from Avery Dennison Graphics and Reflective Solutions distributors throughout Europe.
About Avery Dennison
Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. The company is a global leader in pressure-sensitive technology and materials and retail branding and information solutions. A FORTUNE 500 company with sales of $6 billion from continuing operations in 2011, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.
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