Advertising & Promotions
Avery wraps beauty around 22 old beasts that challenge the new Audi R8 Spyder
Advertising agency BBH London used the storyline of ‘Beauty and the Beast’ to depict the new Audi R8 Spyder as the beauty surrounded by the ‘beasts’ – some of the world’s most marvellously beaten-up old hot rods and stock cars. UK-based specialist car-wrapping company Pyramid Visuals transformed 22 old cars using Avery Graphics self-adhesive vinyls digitally printed on HP9000 solvent printers. Each car had its own distinctive design, driving furiously around and missing each other by centimetres as the Audi R8 glided through the carnage, looking like the perfect hero.
Excellent conversion and handling for promotional in-door applications GRPD, Europe
Promotional indoor applications usually require versatile products that combine excellent conversion and handling features with a supreme price-performance ratio. The Avery® MPI™ 3420 series provide all the required benefits for short-term promotional applications where removability and a matt film finish is required.
Facelift for Nike stores during Football World Cup – GRPD, Europe
Nike utilised the 2006 Football World Cup to target a vast audience with extensive campaigns. Using Avery’s 900 Super Cast and 700 Premium films, each Nike store was given a facelift. Under Avery’s ICS Performance Guarantee, Nike was assured that the graphics would retain the highest quality for the entire lifespan of the campaigns.