The owners of the Little Sheep Hotpot brand realised that, in today’s competitive market, the company needed to manage its brand identity much better. To achieve this, they decided to renovate the restaurants' outdoor signage and began looking for an easy and practical solution.
Avery Dennison recommended top-quality Avery 5500 QM translucent film combined with AvFlex 2 flexible substrate. This high-durability colour film has a lifespan of between 5 and 10 years without colour loss or film shrinkage, depending on colour and application. The 5-year ICS warranty gave Little Sheep Hotpot every confidence in using Avery Dennison materials, and they were delighted with the resulting improvement in their brand image.
During the trial phase, the Avery Dennison Graphics and Reflective Solutions (GRS) China team demonstrated the flexibility of their value-added services by working closely with the end-user’s nominated converters. They provided samples and stayed in constant contact with the converters, thus ensuring that the project was implemented smoothly and successfully.
At present, there are 370 Little Sheep Hotpot chain restaurants throughout China, which will be renovated at the rate of 70 sites per year. Avery Dennison has proven time and time again that it has the experience and expertise to handle such large and complex projects.
Click here to read more about Avery 5500 QM translucent film.