Hazerswoude, The Netherlands -- We have recently seen excursions into new markets for self-adhesive film ‘wraps’ that take the commercial possibilities several steps beyond the conventional vehicle wrap. However, Avery Dennison is able to offer readers what must be the ultimate portfolio of creative wrapping achievements to date -- on the special image gallery at www.perfectwrap.eu. This treasury of ideas is the outcome of a competition held by Avery Dennison Graphics and Reflective Solutions Europe to promote recent enhancements to the range of colours and finishes available in Avery® Supreme Wrapping Film.
The ‘Wrap&Win’ competition offered a top prize of a 3D LED TV for the entry adjudged the best. Additionally, the first 20 competition entrants were rewarded with a complete professional Avery Toolkit. Potential contestants were invited to register with Avery Dennison to receive a free linear metre of Avery Supreme Wrapping Film along with an Avery Squeegee Pro, and challenged to use the material to wrap an ‘unusual object’ of their choice. Formal entry to the competition was completed by uploading a picture of the wrap to the special image gallery.
As visitors to the image gallery can see for themselves, the products wrapped were certainly diverse. They spanned such items as WCs (strangely, a favourite choice!), a wild birds’ nesting box, a teapot, a suitcase, a chair, an electric shaver, a wine bottle, shoes, and a TV.
And the winner is…
The judging panel – headed up by Rachel Oakley, Senior Product Manager, Avery Dennison Graphics and Reflective Solutions – had a hard task deciding who should win the 3D LED TV, but in the end chose Davide Mancinelli for his Avery Dennison firemen cartoon (pictured on the website), which certainly proved that changing self-adhesive vehicle graphics is just ‘child’s play’!
However, there were several other entries that also caught the judges’ attention. They loved the creativity and humour of Karsten Vodder’s ‘Have a Seat’ toilet, and the ‘High Heels’ from Juan José Vasco Calero.
For overcoming real technical challenges, the judges singled out Ulrike Solga’s ’Coffee Maker’ wrap, and Markus Kuhnert’s ‘Wine Bottle’. Finally, for their real commercial potential, they also highlighted the ‘Avery Fridge’ wrapped by Cor Oldenhuis; Lenka Bruchnarova’s ‘Chair’; the ‘Bar Seat’ from Stéphan Revel; and Kim Hammarberg’s ‘Suitcase’.
All these worthy entrants were awarded a special prize of an Avery Toolbelt.
Comments Rachel Oakley: ‘We were delighted with the response we received from professionals in signage and graphics application. In all, we received 175 application pictures, and 46 made it to the final selection. Contestants certainly proved, with their wrap entries, just how versatile and conformable Avery Supreme Wrapping Film can be, regardless of the nature of the application substrate. We were also extremely surprised and delighted by the variety of objects contestants chose to wrap. They showed real imagination and creativity! Maybe some of them point the way to real new commercial opportunities for wrapping applications?’
Full details of the competition entries and winners are available via the contest website, www.perfectwrap.eu, where details of the newly-extended Avery Supreme Wrapping Film range (and its new extra-wide rolls) are also available.